The letter

World is so big and together so small. How much people live here and how much dreams do they have? How fast those dreams come true? Ar they big or small? What are those small things that make people happy? What are their thoughts? What are their feelings? Are they happy? Sad? Focused? Do they get letters? Do they write letters?

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2017 SS trend: fringes and stripes

Another trend in 2017 SS, which charmed me several years ago and I was waiting for this year to create this beauty. For me, this sweater is so charming and enchanting from A to Z in all things that I‘m in love with it from the earth to the moon. I am a woman and I love all colors, all compositions and the whole world. And this sweater includes everything. Absolutely everything: sky and earth,  trees and birds, people, cities, laugh, freedom and creativity. I sink into it and I emerge as a goddess. Each color wraps and gives me best what it has in itself. I am amazing. And everything is perfect in it.

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Q & A: heart in thousands km away which supports us - Viltė Rooney

Viltė Rooney: Try everything and ask for advice! After graduating the university I knew that I wanted to be in the fashion business, but I didn't know in which way. I've tried styling, PR and working as a writer and editor. Follow your feelings! Listen to the inner voice and never be afraid to take risks. When I started my first business - PR company VilteCo, I was not fully prepared for that leap, but I knew that was something that will help me thrive.

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Who manufactures Rūkė’s clothing?

To be honest – I am no different from any clothing designer – in the begging, we all make our ideas physically come to life. We all draw sketches and handwriting patterns, lichen fabrics, sew, knit and embroider. And there is nothing wrong with that. On the contrary, I consider it a virtue. To have the opportunity to go through all of this, because this can truly teach the creation of art. To feel the variety of fabrics:  diversity of compositions, thicknesses,  to different treatments or the uses in manufacturing. I think that every true designer must have an understanding of fabrics and materials. Knowledge without practice is like a flower without water.

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